01 · sydney
kiwi parents. sydney kid. a finance degree i've never once used.
faceless youtube just paid better than any grad program.
and nobody made me attend meetings.
02 · the channels
one channel in a bedroom. then a few. then a lot.
no faces in most of them. definitely not mine.
by 26 the channels had done the thing the degree was meant to do. several times over.
today it's a small team, a pile of software i built, and a growing suspicion the software soon won't need me.
10–20Mlong-form views a month, across the lot
03 · the detours
things that happened on the way.
- 2017 a semester at the university of tennessee. sat in a 100,000-seat stadium and understood none of it.
- 2021 first youtube plaque in the post. 14-year-old me would've lost it. 23-year-old me did.
- 2024 crypto nutshell, with james. the show and the newsletter. interviewed raoul pal and michael saylor. saylor did not fix the money.
- nowtwo channels with my actual face on them, crypto nutshell and neural nutshell. both about to cross 100K. 24 other channels you'd have no idea are me, that you've definitely watched.
04 · the newsletter
crypto nutshell. 0 to ~100,000 daily readers. with james.
james is a close friend. we built it together and it still goes today.
no face on it. no personality to lean on. just copy that had to work.
all pre-AI. every email written by a human, which sounds quaint now.
learnt copy, meta ads, sponsorships, and how to grow a list from nothing.
the personal list on the front page is the smaller one. about 5,000 people. same rules.
05 · thailand
2025. moved to thailand. did 75 hard. filmed it.
instagram went 0 to 150K in 100 days.
turns out the internet will watch anything if you're consistent & a bit unhinged.
did a half ironman. did the sydney ultra. kept going.
06 · taupō
march 2026. the full ironman. with jordan and lachlan.
3.8 km swim. 180 km ride. 42.2 km run.
14:16:14ironman new zealand, 2026
07 · now
i don't really post anymore.
instagram and youtube are both just sitting there.
if i've got something worth saying i'll say it, and the list gets it first.
until then i'm building. just hit back to back record months.
and i'm somewhere around here.
08 · the end goal
a farm in new zealand. 1,000+ acres.
that's where all of this is going.
everything above is the way there.