about · the long version

finance degree, never used.
here's what i did instead.

01 · sydney

kiwi parents. sydney kid. a finance degree i've never once used.

Outline of Australia with Sydney marked

faceless youtube just paid better than any grad program.

and nobody made me attend meetings.

02 · the channels

one channel in a bedroom. then a few. then a lot.

Holding the YouTube silver play button
the first plaque, 2021.

no faces in most of them. definitely not mine.

by 26 the channels had done the thing the degree was meant to do. several times over.

today it's a small team, a pile of software i built, and a growing suspicion the software soon won't need me.

10–20Mlong-form views a month, across the lot

03 · the detours

things that happened on the way.

Outline of the United States with Knoxville marked
  • 2017 a semester at the university of tennessee. sat in a 100,000-seat stadium and understood none of it.
  • 2021 first youtube plaque in the post. 14-year-old me would've lost it. 23-year-old me did.
  • 2024 crypto nutshell, with james. the show and the newsletter. interviewed raoul pal and michael saylor. saylor did not fix the money.
  • nowtwo channels with my actual face on them, crypto nutshell and neural nutshell. both about to cross 100K. 24 other channels you'd have no idea are me, that you've definitely watched.

04 · the newsletter

crypto nutshell. 0 to ~100,000 daily readers. with james.

Sketch of an envelope

james is a close friend. we built it together and it still goes today.

no face on it. no personality to lean on. just copy that had to work.

all pre-AI. every email written by a human, which sounds quaint now.

learnt copy, meta ads, sponsorships, and how to grow a list from nothing.

the personal list on the front page is the smaller one. about 5,000 people. same rules.

get on the list

05 · thailand

2025. moved to thailand. did 75 hard. filmed it.

Standing on a viewpoint over the sea in Phuket
phuket, 2025. the one i keep coming back to.

instagram went 0 to 150K in 100 days.

turns out the internet will watch anything if you're consistent & a bit unhinged.

did a half ironman. did the sydney ultra. kept going.

06 · taupō

march 2026. the full ironman. with jordan and lachlan.

Outline of New Zealand with Taupō marked

3.8 km swim. 180 km ride. 42.2 km run.

14:16:14ironman new zealand, 2026

07 · now

i don't really post anymore.

Outline of Vietnam with Ho Chi Minh City marked

instagram and youtube are both just sitting there.

if i've got something worth saying i'll say it, and the list gets it first.

until then i'm building. just hit back to back record months.
and i'm somewhere around here.

08 · the end goal

a farm in new zealand. 1,000+ acres.

White outline of New Zealand

that's where all of this is going.

everything above is the way there.

before · the short short version

  1. 2026

    ironman new zealand, taupō. with jordan and lachlan (dodes). 3.8 / 180 / 42.2. 14:16:14 ✅

  2. 2025

    moved to thailand. 75 hard ✅ ironman 70.3 ✅ sydney ultra ✅ instagram 0 → 136K.

  3. 2024

    crypto nutshell: the show and the newsletter, with james. interviewed raoul pal and michael saylor. full digital nomad arc: thailand, vietnam, dubai, germany, croatia, hungary, italy. phuket won.

  4. 2021

    first youtube plaque turned up in the post. 14-year-old me would've lost it. 23-year-old me did, quietly.

  5. earlier

    finance degree, sydney. exchange semester at tennessee. a stint in chicago. bondi to bronte sub 50. a lot of faceless videos nobody knew were mine.

trivia · mostly true